The software for floriculture

FreshPortal was created with knowledge about the floriculture industry and passion for creating high-quality software solutions. Robin Jongkind and his team of specialists know what the sector needs. Together with you, we create the software solution that suits your organization, so that your company will do better.



We grow your future together

Placing everything centrally in one system is of crucial importance for the floriculture sector. Many processes have to be completed in a short period of time. The ordered product needs to be delivered on time, customer expectations are high, you want to be able to buy & sell products in many places, to pay and receive the proper product.

FreshPortal's modules are coordinated in such a way that you can put together the entire workflow of customer, stock and order management in one solution according to your wishes. We think it is important to find out together with you what your company needs. 'We grow your future together'.

Our vision:
"With our innovative software solutions, we make the floriculture sector more efficient and connect it worldwide."

What makes FreshPortal unique?

Transactions within floriculture are incomparable to those within other sectors because the products traded can still grow or change during transport or storage. This affects the value. Based on specialist knowledge, experience and context-specific configuration, growth and shelf life can be taken into account automatically.

Our mission:
"Our mission is to automate Floral Traders, Growers and Wholesalers worldwide with our cloud native ERP software with the most modern and future-proof software in the sector, with an absolute focus on security. We do this by using modern technology, being optimally informed about what’s going on in the industry and by continuously optimizing our software. We are only satisfied when our customer is satisfied and appreciates us as a reliable provider of solutions that are innovative, clear and user-friendly."


How was FreshPortal created?

FreshPortal is the result of more than 25 years of floriculture-related knowledge and experience and hundreds of thousands of development hours. Established in 2011 as industry-specific SaaS cloud software, and as a replacement for traditional on-premise solutions. A webshop with billing system evolved into today's API-based software that connects supply and demand in the world of fresh produce.

"FreshPortal combines over 25 years of in-depth knowledge of the floriculture industry with passion for high-quality software."

How does FreshPortal handle specific requirements?

Thanks to its modular structure, it is possible to develop any custom solutions in separate modules, avoiding complicated cohesion. In this way, the standard portal can be extended with the desired functionality. It is also possible to link FreshPortal to (legacy) back office systems and business processes.
"In addition to the many additional modules available, FreshPortal can be expanded on a project basis to suit individual needs."


What does FreshPortal definitely not do?

FreshPortal has no ambition to control the total supply chain as a ornamental variant of Airbnb, Uber or Alibaba. In line with the advice of leading research firm Gartner, the focus is on the existing service: providing the best solution rather than trying to become a player itself in the already very complex market dynamics.

"FreshPortal is not set up as a central trading platform for entire floriculture sector, but as the portal for the individual user and customer."

What guarantees does FreshPortal offer?

It is crucial that business software remains available and supported even over a longer period of time. With 6,000 users at 500 customers, sustainability is guaranteed. Furthermore, FreshPortal offers professional support based on an extensive knowledge base, AI training videos, tooltips for module explanations and custom or non-customized SLAs.
"Our mission is to deliver the most future-proof and scalable software in the industry based on modern technology and continuous optimization."


How is FreshPortal developing as a company?

FreshPortal is characterized by healthy, stable growth; 40 and 45 percent respectively in the past two years. A professional and diverse team of 27 FTE focuses on development, support, implementation, sales and marketing. In mid-2023, an office will open in Miami, Florida. A larger building will also be moved into this year.

"We grow your future together."

Is your business ready for the future?

Designed to work together, FreshPortal’s modules form one coherent system that supports your workflow. Whether you are managing customers, stock, or orders, we think it is important to work on what your business needs. We grow your future together.

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