The all-in-one solution

You set your prices, utilise your own sales channels, have your workflow, and need a software solution that works with you. FreshPortal’s modular design gives you the flexibility to tackle any challenge with optimum support.



What makes FreshPortal unique?

Transactions within floriculture are incomparable to those within other sectors because the products traded can still grow or change during transport or storage. This affects the value. Based on specialised knowledge, experience and context-specific configuration, growth and shelf life can be taken into account in an automated way.

"Our customer values us as a reliable provider of solutions that are innovative, clear and user-friendly."


More than 6,000 active users are supported by FreshPortal.


Why is FreshPortal modular?

The modular structure makes FreshPortal optimally adaptable. The basic package includes standard profiles for traders and growers. More than 200 additional modules, including customization, can be deployed separately or in bundles. New features, security updates and optimizations are released in phases. Central management and monitoring combined with self-service through My FreshPortal.
"The modular structure of FreshPortal makes the implementation clear and the system scalable."


Choose the right purchasing channel for your products

Optimize your sales opportunities in your online store

Act on real-time insights into your stock and orders

Purchasing channel

What is available? Where is it available? When is it available? Ultimately you will want to purchase products where you can find what you need for the price you want. FreshPortal offers complete integration of all commonly used purchasing channels. Use VMP connections to access growers’ stock and send the purchase orders straight to their systems. Or use Floriday, FloraXchange, FloraMondo, or the Online Flower Auction. Whether you want to manage your stock or simply access others’ stock when needed, purchasing is made simple by FreshPortal.



These days, a well-optimised business-to-business (B2B) online store is necessary. The FreshPortal online stores modern design can be customised to your wishes. Create pages, set which customers (or customer groups) can see what stock, decide on prices, and design the order confirmations.
Our online store module puts you in control. And, of course, you can also sell your products directly via your VMP connections and all other sales channels. If you want to learn what we can do to help you improve your sales capabilities, our implementation specialists are here to help.

Order fulfillment

Manage all processes focusing on order fulfilment, from when an order arrives to when your products are delivered to your customer. From the comfort of a single overview, you can track your orders and match incoming orders to your existing supply. If you would like to know which modules are best suited to your situation, please get in touch with our implementation specialists. 


Is your business ready for the future?

Designed to work together, FreshPortal’s modules form one coherent system that supports your workflow. Whether you are managing customers, stock, or orders, we think it is important to work on what your business needs. We grow your future together.

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