Trader
The all-in-one solution
You set your prices, utilise your own sales channels, have your workflow, and need a software solution that works with you. FreshPortal’s modular design gives you the flexibility to tackle any challenge with optimum support.

FreshPortal is currently supporting over 6000 active users.







Automate your processes
Insights into your business allow you to develop solutions for more complex problems. Working with FreshPortal will ensure you have access to these insights, and our over 200 modules also provide you can create the best solution for you.
Purchasing
Effortlessly purchase products through a VMP connection, Floriday, or Florecom.
Payment solutions
Get paid safely and securely using the safest payment methods this industry.
Sales
Optimise your sales possibilities by using a FreshPortal online store.
Order fulfillment
Act on real-time insights into your stock and orders.
Purchasing
What is available? Where is it available? When is it available? Ultimately you will want to purchase products where you can find what you need for the price you want. FreshPortal offers complete integration of all commonly used purchasing channels. Use VMP connections to access growers’ stock and send the purchase orders straight to their systems. Or use Floriday, FloraXchange, FloraMondo, or the Online Flower Auction. Whether you want to manage your stock or simply access others’ stock when needed, purchasing is made simple by FreshPortal.


Sales
These days, a well-optimised business-to-business (B2B) online store is necessary. The FreshPortal online stores modern design can be customised to your wishes. Create pages, set which customers (or customer groups) can see what stock, decide on prices, and design the order confirmations.
Our online store module puts you in control. And, of course, you can also sell your products directly via your VMP connections and all other sales channels. If you want to learn what we can do to help you improve your sales capabilities, our implementation specialists are here to help.
Order fulfillment
Manage all processes focusing on order fulfilment, from when an order arrives to when your products are delivered to your customer. From the comfort of a single overview, you can track your orders and match incoming orders to your existing supply. If you would like to know which modules are best suited to your situation, please get in touch with our implementation specialists.


Payment solutions
FreshPortal supports various payment solutions, from traditional invoices to digital solutions such as Ai2, Floriday (payment processing by Royal FloraHolland), or ByRival. A solution always matches the sales channel and your customers’ preferences. Discover all the options available for you to get the most out of your transactions.